Hollywood Sign Trust Sets Its Sights on an Even Bigger Global Spotlight

Hollywood Sign Day celebrates the landmark as international events promise another wave of worldwide attention.

The Hollywood Sign is already one of the most recognizable landmarks on Earth. But the Hollywood Sign Trust is looking toward an even bigger international spotlight.

In its October 26 announcement celebrating the third annual Hollywood Sign Day on October 31, the Trust highlighted a growing calendar of promotional activities, media appearances and entertainment partnerships designed to keep those famous nine letters before audiences around the world.